The rise of the digital age hasn’t precisely crept upon us; it’s been a sudden inundation of electronics as they’ve taken over our day to day tasks. If you’ve been window shopping in town centre estate agents, it’s like you’ve seen the new trend taking over real estate. Instead of traditional printouts of available properties covering the shop windows, there are sleek, new digital screens showcasing the raft of houses, flats and bungalows available to buy and rent.
Is it a trend that will stick?
Long story short, who knows… but it seems like it. Everywhere you look, digital screens are slowly taking over the once printed menus and movie posters. Even though it might seem bleak at first, digital signage is better for the environment due to the advancements in eco-friendly displays.
Companies like Mandoe Media specialise in software that’s designed around signage solutions. They’ve recently noticed a considerable increase in digital signage for real estate and a range of other industries. In some industries, it’s unlikely the digital age will completely take over; however, in real estate, the displays allow potential buyers to tour the property without arranging appointments.
Could it reach the rural areas?
At first, you’re unlikely to see digital signage take over the far reaches of the countryside. With that being said, there are some high-end estate agents adopting the digital age. For example, Spencer’s estate agents located in the heart of the New Forest use a slide show type display that shows buyers and renters properties in the local area. However, this certainly isn’t the norm as their average property price is around the £1 Million mark.
For now, you can expect to see the traditional printed properties around the majority of the countryside. This is probably welcome news to those that love the classic British rural village aesthetic.
So why the need to convert to screens?
It doesn’t appear to be necessary to convert to digital signage if you’re an estate agent. There are, of course, several good reasons to convert to digital and only one reason not to. Digital signs have become the standard for information. They allow the user to read a significant level of detail on one screen instead of having multiple leaflets and posters printed out.
For example, if there is a need to show vital information about the pandemic or lockdown restrictions, they can be explicitly used. Alternatively, if a property was sold or leased quickly, a new property could take its place instantly.
Now for the downside; the initial cost. Digital signs can be expensive to set up due to buying all of the screens, to begin with. It may be cheaper to buy a larger display and have that separated into multiple information zones.
Knowing your market
You know your market better than anyone. Big budget clients and investors may appreciate the information displayed more so than the average joe. So if that’s the primary market, consider choosing sleeker displays and displaying more investment information for the lower budget properties.
Alternatively, if you have a high turnover of properties, digital signs could also be hugely beneficial due to the ease of replacing properties and having a slideshow of available dwellings. Understanding your own buyers intent will be the key to the strategy.