New research reveals that over a quarter of Brits are more likely to purchase a house in a Neighbourhood Watch area
New research* reveals that 27% of the nation, would ‘prefer to buy a property signed up to a Neighbourhood Watch scheme, or Home Watch network’. This trend is most prevalent among those living in the South West, where over a third, 34%, agree they’d prefer a property that was part of the movement.
The research, commissioned by comparethemarket.com, was released as Neighbourhood Watch celebrates its 50th anniversary. It also found that 65% of people agree that neighbourhoods would be stronger if people were encouraged to get to know each other better instilling a sense of togetherness and reducing crime levels. Yet despite this fact, one in ten Brits can’t name a single neighbour.
Becoming part of Neighbourhood or Home Watch not only helps to create a safer, more connected community but can also have a positive impact on the value of homes and their appeal to buyers. Insights from Insurance companies also highlight that homes in Neighbourhood Watch areas, benefit from lowered house insurance premiums.
Helen Phipps, head of home insurance at comparethemarket.com said: “Moving into a new home can often be an exciting yet daunting experience. Our research has shown that stronger communities are high on people’s agenda when they are looking to move, and so being part of a Neighbourhood Watch area can really make a difference. The special commemorative window sticker that we’ve designed to mark Neighbourhood Watch’s 50th anniversary will hopefully encourage more people to join the movement and benefit from a stronger, more connected community.”
Jim Maddan Chairman of the Neighbourhood and Home Watch Network (England & Wales) said: “Our number one objective is to bring communities together, to reduce crime and improve our neighbourhoods. We welcome the news that Brits would prefer to buy a property in a Neighbourhood Watch scheme and getting involved is very easy to do. As we celebrate 50 years of stronger neighbourhoods, we’ve made the bold decision to rejuvenate our brand by teaming up with comparethemarket.com and changing our iconic logo for a special edition version enlisting the help of comparethemarket.com’s popular meerkats. We hope this will help widen our appeal further and ultimately bring back a sense of belonging in communities across the country.”
Neighbourhood Watch has joined forces with comparethemarket.com in a bid to put the spotlight on the movement and bring communities together. Residents of an original Neighbourhood Watch area came together to reveal the first ever revamp to Neighbourhood Watch’s logo in the charity’s 50-year history. The visual has been updated to include meerkat favourites Aleksandr and Sergei with the writing updated to ‘neighbourhoods watching,’ as the meerkats use their cheeky charm to help Neighbourhood Watch attract a wider audience.