Are you Be Bold Enough to Rethink Your Agent?
After being a landlord for 22 years and becoming increasingly frustrated with the lack of quality tenant find services for landlords, James started Upad. Upad have mastered the intricacies of online to provide landlords a service they can rely on. To highlight the inefficiencies of the traditional high street agent model James shares some insight on his most recent mystery shop
James Davis – Portfolio Landlord & Property Expert
We all love routine. If you have done something before and it works, why change? Especially if that process has previously given you a return.
For landlords, the fact is that if you are still relying on legacy services and systems in order to let or sell your property – you will have to force a change at some point soon. The market will demand it.
Some will welcome a change as not many people actually enjoy the tiresome process of photographing a property, pitching it to estate agents, waiting for a response, thumbing through pages of paperwork and waiting for enquiries with very little feedback on the performance of a listing.
The demand for a difference
In preparation for this article I rang ten estate agents on a Saturday morning. At the point of writing this just three of those agents had called me back. Although this is a crude snapshot of the level of service that you can expect from a high street letting agent, it does make me consider my experience in the context of today.
We know that tenant demand has tripled in the last two years, which means it is likely that someone would meet my listing with positive intent. We also know that 40% of tenants now enquire about houses outside of working hours – many on a Saturday morning.
The tenant culture shift
If there is any question on the direction in which you need to shift, it is wherever the tenant is. At this moment in time, the tenant is online, impatient, visual and on the move. By considering the routines of a modern renter or buyer, and the pace at which these routines have changed, you can start to build a new set of principles for listing your property.
This certainly is not a call to boycott high street letting agents. It’s a call to operate in-tune with today; work with partners and agents that give you the most exposure. Ensure they are meeting the visual requirements of online users that require richer experiences. Find the agent that understands digital marketing, providing you with a service at all hours of the week.
Nothing to lose
Upad have helped over 12,000 UK landlords find quality tenants. Through offering great customer service through ARLA qualified property experts they were announced the 2017 ESTAS winner for ‘Best Online Agent’.
With the cost to advertise on Rightmove and Zoopla just £120, plus by using the Just Do Property discount code JDPROP45 you save £45 making the cost to try Upad just £75.