Digital marketing trends for successful estate agents

Estate agents have not escaped the digital revolution. As all companies have improved their ability to market their products via digital channels, estates agents too have found it easier to turn over properties and acquire new ones thanks to the ability to advertise and market their services on the internet. Nonetheless, some are making a better effort than others. Here are a few trends that you should follow if your estate agency is to make the best of what digital marketing has to offer. A website with property listings Perhaps not so much a trend as a necessity, but maintaining a website dedicated to your agency with a present and correct listing of all properties that you have for sale or to let is absolutely essential. Often, the extent to which this is done correctly depends on the management team’s view of technology. It shouldn’t: those who are looking for...
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The Minimalist’s Guide to Selling Homes

You have made the decision to sell your home, you’ve contacted an estate agency and you are eager to move on and enjoy a new home. At this stage, your focus is on staging your current home and making it as appealing as possible so that you ensure a pain-free sale. At this stage, it really pays to do your homework and make important decisions regarding presentation, atmosphere and furniture placement. Lack of living space is one of the biggest reasons people give for wanting to move. With this in mind, it is of utmost importance to ensure that your home looks large, welcoming and clutter-free. A degree of stylish minimalism can help you to achieve this goal and provide the healthy middle ground between ‘lived-in and messy’ and ‘characterless and empty’. Done just right, you can set the scene and carefully present a house where house hunters can really...
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Four reasons why letting out your home could be a smart move

In today’s economy, people are more strapped for cash than ever before, and they’re turning to the housing market to give their savings that much needed boost. Should you let out your property, or at least a part of it, in a bid to ease the strain on your finances? Well, here are just four reasons why it could be the smart move you’ve been waiting for. It will give your finances a boost The main reason why people are thinking of renting out either a room or their whole property is that it will create cash much quicker. It can be a fantastic solution for families who are struggling to make ends meet, but who currently have a spare room full of junk or a basement that could be converted. Not only will it help you through those difficult months until you find your feet, but the work you...
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Alternate Options to Consider when Selling your Home

Selling a home can be an incredibly long and tiring process. Due to uncertainty in the market because of the pending EU referendum, house prices are falling at the moment and homes are taking longer to sell. As such, it isn’t as simple as heading to the estate agent, placing your home on the market and watching it sell. As a result, it is well worth exploring other options. Selling Online If you like the exposure of a traditional estate agent but don’t want to pay out such a large chunk of your house price, then an online estate agent could be a good choice. These are often cheaper than high street estate agents and charge a flat fee. You don’t quite get the same level of exposure, but you do get expert advice and help in shifting your property. If this doesn’t sound appealing, you could sell your home...
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Beach hut prices outperform London property

There was an interesting article in The Telegraph this morning about beach huts outperforming London property! Despite the fact that they have no bathroom, they have risen more in value in the past two years than prime London property. A beach hut in Dorset recently went up for sale for £240,000 and is now sold. It was on the market with Denisons Estate Agents and they appear to have 6 others that have recently sold for between an eye-watering £185K and £240,000.  Here is one on the market for £225,000. They really are unbelievable prices for a hut with no running water and no electricity. The Telegraph reports that all beach huts differ in exact location, condition and quality, so comparisons can't be entirely accurate. But there is a long - if anecdotal - record of hut prices which stretches back decades among their fans. The Mudeford huts, for instance, are claimed...
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Online Estate Agent Funeral PR Stunt - Its Dead Wrong

With yet another online estate agent joining the sector in easyProperty, the growing popularity of the online route to sell in the UK is clear for all to see. The latest online venture will mark its entry to the sector with a PR stunt through London tomorrow (29th September). The stunt will be in the form of a slow drive funeral procession through the streets of London, supposedly marking the death of the high street estate agency sector. A three mile New Orleans-style funeral procession, band included, will travel through Westminster, starting outside a Foxtons office and ending at Piccadilly. The online sector has come a long way since industry leader eMoov.co.uk began selling homes for a much fairer fee than the high street back, in 2010. It is no longer just about providing a cheaper alternative, but about providing a better, more empowering service for the consumer, than found on the...
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The New Face of Harrogate

When people think of the iconic towns and cities of the UK Harrogate is not the first place that pops into the mind. The historic Yorkshire spa town has barely made a dent on the national consciousness let along at an international level.

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The Property Buying Experts Tips for Selling Your Home

From choosing estate agents to preparing your property and receiving viewers, selling your home can be a stressful time. It’s also not a market most of us enter very often, so things can change dramatically between buying, then selling a house a few years later.
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New analysis from Rightmove shows the biggest gap between demand and supply is in the first-time buyer sector

Key points New analysis from Rightmove shows the biggest gap between demand and supply is in the first-time buyer sector:  Number of enquiries per property for two bedrooms or fewer is 24% higher than for larger properties of three bedrooms or more  Challenge for government, planners and developers is how best to address this specific demand  Price of property coming to market sees marginal increase for the second consecutive month to a new record high, up 0.1% (+£191) to £294,542 Sharp drop in new seller numbers emphasises supply crisis and shortage of people trading up: Number of new sellers down 10.6% on same period in 2014  High June demand with Rightmove visits and enquiries to agents both up 22% on last year The price of property coming to market has hit a new record high for the second consecutive month, albeit only a small 0.1% (+£191) increase on the month...
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What Estate Agents say vs What They Really Mean

Dealing with estate agents can be tricky, however when buying a property it’s more or less a given. The buzz words and general estate agent jargon can often be confusing and tiresome; who wants to be bamboozled by talk of properties having ‘easy access to the city’, only to realise that in reality they mean ‘easy access to a train station that’s an hour from the city’.
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UK’s Largest Online Estate Agent In Further Funding Boost

Leading estate agency disruptor eMoov.co.uk has received a significant boost, securing a £1.5m financing round led by London venture capital firm Episode 1.
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A Concise Guide to Buying a High-End London Home

The high-end homes of London lie in some of the most picturesque and affluent areas of urban England. For prospective buyers, the choices are endless. To help you navigate your way through Londons high-end market, here are some top tips.
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A Property Buyers Concise Guide to Using Online Estate Agents

The face of property selling has made a dramatic shift over the last 10 years. Whereas it used to be that the majority of property buyers would discover homes for sale using the services of estate agents, it’s now more often than not the case that buyers will turn to the internet as their first port of call.
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RICS see Demand Continuing to Strengthen

The RICS Market Survey for February 2014  shows a continued tightening of the market as demand strengthens even further. Key Facts Sales to stock ratio has hit a high post the financial crisis Strong price momentum still in all UK regions Price and Sales expectations at 12 months are at the peak for the series The headline price balance for England and Wales is about +45, meaning 45% more surveyors saw prices increases as opposed price falls. Leading this is the South East with about +75 price balance with Yorkshire & Humberside strong at just below +55. London interestingly has fallen back from the 3 month average of approx +75 down to just over +45. At the bottom of the regions is Wales with a price balance just below +10, down from the 3 month average of +15. The continuing demand along with a continued lack of new instructions is driving...
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The Seven Massive Mistakes Costing Most People Thousands of Pounds in Lost Property Profits

This series of articles has been written by Nikki Pope, Property Investor, Lawyer, Educator. Nikki is running one of her fantastic seminars this Saturday in London.   How to Buy £1.5 Million Property for NO MONEY DOWN! Saturday, January 18, 2014 from 9:30 AM to 4:30 PM So you can hear right from the horses mouth!  Click here to register.  In the meantime enjoy the first of the seven massive mistakes.  Weve all heard about location, location, location when it comes to buying property but what about strategy, strategy, strategy? Property is an excellent way of generating real wealth - but it is a big slow boat and expensive to turn around. Get it right & the numbers are big. The prospects for property profits are excellent. Get it wrong and the numbers are big and in a stagnating or falling housing market it can be very difficult to move on from...
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What makes Mayfair so attractive to buyers?

      London is a world-renowned business hub, and many of the citys upmarket boroughs are ideal bases for businesspeople and their families looking to be centrally-located. One such area is Mayfair, an attractive district located in the heart of Westminster.   You might be more familiar with Mayfair as the most sought-after plot on the Monopoly board, so its likely to be little surprise to discover the area is equally in demand in real life. The former village underwent large-scale development during the 17th and 18th centuries, when it became a fashionable district.   Now, Mayfair has a well-established commercial element, also retaining pockets of residential land that remains highly desirable. If youve got a penchant for elegant properties, upmarket settings and luxury amenities, you could find Mayfair is an ideal base for your business and home life. Keep reading to find out more about what makes the area...
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The best 5 questions to ask Estate Agents to get them bring motivated sellers to you. PART 2.

Once an agent gives you a lead you need to act quickly. First of all you need to fact find form the Estate Agent to get as much information as possible about the property, the seller and their circumstances. Very often the agent may not have the information that we would normally get from the seller and so we need to arrange a visit to the property when the seller is there if at all possible.
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5 things to think about before instructing an Online Estate Agent’

In the last five years or so it has become generally accepted by savvy consumers that instructing an internet estate agent will save you money when compared to a traditional agency; but let’s not forget it’s not always all about the money! If you have already made the decision to opt for an online agent take the time to consider these five essential points to ensure you instruct the right agent for your needs before taking the plunge:
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London Property Continues to Attract Foreign Investors

February brought with it some good news for the UK housing market as house prices saw a national uplift for the first time in nine months. With 14% increase in new buyers registering with estate agents and an 8.7% rise in the number of new homes listed for sale, February saw a growth in activity across the UK housing market.
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Get Britain moving – Mouse House Estate Agents launch UK’s first online booking system for property

Mouse House has launched a unique service which allows home owners to produce and upload their own property adverts online – enabling home owners to sell their property at a much reduced cost.
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