9 Online Tools That Make Real Estate Sales Seamless

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Every realtor uses different real estate software tools to create ease in their day-to-day activity. These tools always play a significant role in everything from video editing, open house management, virtual staging, marketing, keeping up with finances, and many others.

So, if you want to venture into real estate or look for a way to enhance your career, the following tools will be helpful:

  1. Marketing Applications

Realtors need to have creative content to spark interest and keep clients engaged. These apps create blog posts and campaigns by developing questions to make clients interact with your page. As a result, engagement rates grow.

In addition, these applications act as a connection between clients looking to sell and realtors. And with pages such as a LocalAgentFinder Guide and others made available, a client can easily find a realtor who’ll connect them with potential buyers.

They’d also hasten your internal process such as updating your editorial calendar. And with collaboration between marketing and sales, features are integrated to give your clients a chance of contacting you directly and improving strategy.

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  1. Virtual Tour Software

Virtual tour software offers a wide range of services on all things digital. They have editing experts who deal with virtual renovations, photo editing, and virtual staging. Traditionally, only high-end properties could afford to stage a house as compared to lower-priced homes. 

But the advancement in technology has introduced virtual staging, a new way of touring properties that have leveled the playing field. Virtual staging has given realtors the ability to display the before and after staging images of houses.

Buyers can now get an opportunity to take a virtual tour and analyze the placement of details like the air vent, light switches, powers lighting, and many more. They can also visualize the sequence of furniture and paintings without driving to different locations, making it convenient.

  1. Electronic Signature Applications

Gone are the days when a seller could lose time trying to get signatures on different documents. With the introduction of digital signatures, a realtor can quickly get signatures on required documents without causing frustrations to the client.

Trusted document signing apps like DocuSign offers the realtor more features such as realtor branding and plug-and-play integration.

  1. Customer Relationship Management (CRM) Applications

It’s a tool used to manage customer interaction by allowing realtors to track every customer’s decision about other listings. Real estate CRM software can generate personalized interaction with the client, which builds trust and loyalty.

In addition, CRM tools do so much more like automating repetitive tasks, showing alerts on important events, and tracking leads and conversations.

  1. Lead Generating Application

This application connects realtors and potential clients on social media platforms who’ve shown an interest in real estate. Lead generation is paired with customer relationship management to provide clients with target information. They incorporate AI features into these applications to deliver an excellent customer experience and stay updated. 

  1. Home Valuation Software

Home valuation software plays an instrumental role in providing a real estate property value. The property’s value is formed on different data types such as the property’s condition, finishes, ages, and others.

Home evaluation software plays a vital role in inspecting properties on the market without going to the physical location, saving time and cost.

  1. Property Management And Real Estate Office Software

With constant communications between the realtor and clients, this software will cut down on emails and meetings. These tools also help track maintenance requests, renovation, leasing details, and communication between the realtors and their team. 

  1. Accounting Software

The introduction of accounting software such as QuickBooks makes tracking and managing invoices, income, expenses, and accounting features more accessible. You can also keep track of maintenance, receivables, appraisal value, leaseholder data, and many more.

Its document transfer feature between clients and realtors has eased the process with a click of a button. And with the rising need for convenience, this software maximizes productivity which in turn translates into sales.

  1. Mapping Software

Buyers want accurate information on the properties they hope to buy or lease beforehand. Therefore, having mapping software that collects data and eliminates guesswork will improve the quality of information that your client gets.

Bottom Line

Closing a listing doesn’t come easy, and with the increasing demand, realtors may be out of the office for most of their day or week. As a result, having tools such as marketing software, accounting software, and signature applications are the right way to ease the workload and provide convenience. Consider the ideas mentioned here as you make seamless transactions.


Written by Julie Hanson

Julie is passionate about property – development, investment and portfolio planning. Along with husband Alec, Julie is actively building a property portfolio while helping others to do the same.

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