Selling your home can be stressful yet exciting in equal measures. To have the best chance of success, you need to find a competent and passionate estate agency who will help market your home and let its potential shine through. Having a good one by your side can make the experience a whole lot less stressful. But how can you find the right people for the job? Daniel Maltby is the Marketing Director at Seymours, a team of estate agents based in Guildford, Surrey. He’s here to share his top tips on how to find the best estate agency to sell your home, no matter where you’re located in the UK.
1. Decide what’s important to you
The first step towards choosing the right estate agency for you is to carefully consider what’s important to you in your search. Are you looking for an estate agency with amazing local knowledge that they can share with your potential buyers? Do you want the estate agency with the best track record in selling homes quickly or for the best price? Is customer service important?
There will probably be a combination of factors that you want to see in your ideal estate agent. But, starting by narrowing down what these are will help you with a strong starting point. There are so many different estate agencies out there to choose from that all specialise in different things, so knowing what you’re looking for from the outset can help this to feel far less overwhelming.
2. Get first-hand feedback
As estate agents, a big part of our job is sales pitches- we know how to sell ourselves well. So, how can you go beyond the surface and figure out if your potential estate agent is actually as good as they say they are?
Getting first-hand feedback from someone who has sold their house (or not!) with the estate agent you’re considering will give you plenty of insight into the way that they work. Did they have an overall positive experience with them? What were their strong points and how could they improve? These are all important questions to ask to get a better understanding of the estate agent.
To find this sort of feedback, ask around family and friends who may have recently sold their properties. Which estate agents did they use and would they recommend them? You could also ask around community groups on social media for personal recommendations if you don’t know anybody who has recently sold in the local area.
3. Check out their social media
Speaking of social media, if you’re trying to find the best estate agency, you should always turn to their accounts to see what they’re up to online. If they have an active social media presence, interacting with the local community and proactively marketing the properties they have on their books, this is certainly a good sign. On the other hand, if their social media presence leaves a lot to be desired, you may want to look for one who makes better use of this marketing tool.
4. Review their terms
Not all estate agencies were created equal! Some have more terms and conditions than others. Then, there’s the important factor of price to contend with. Do they charge a set fee, or do they take a percentage of the sale as commission?
Different agencies work to different models, and one may be better suited to you than others depending on factors such as location and the value of the home you’re selling. Before entering into any kind of contract, make sure to review their terms carefully to ensure that you’re happy with everything going on.
5. Never settle!
Finally, if you’re having second thoughts about your chosen estate agency, it’s never too late to change your mind. I always recommend asking a few different estate agents to visit your home and provide you with a valuation. This way, you can meet a member of their team in person and get a better feel for what the estate agency is all about.
At the end of the day, building up a good relationship with your estate agent can really pay off. So, it’s important for it to be the right fit for both parties in order to give your property sale the best possible chance of success. Finding the best estate agency for you doesn’t have to be stressful. Just carefully weigh up all of your options and go with your gut. If the partnership doesn’t end up working out, you can always find someone more suitable down the line.
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